In a world where almost everything can be streamed, searched for, bought or sold through your phone, what’s the reason for heading into an actual shop? Well, as much as we love shopping the new-season collections from the comfort of our bed, there will always be something special about visiting a store – and that ‘something’ is set to become more and more important. “Any idea that bricks-and-mortar retail is dying is just ridiculous,” says The Future Laboratory’s Christopher Sanderson, “as human beings we love face to face, we love experience, we love being in the moment.”
At Selfridges we’ve always been proud to offer such unexpected moments – from creating our very own gig venue for last year’s Music Matters campaign to our vast multi-sensory exhibition, The Flipside, earlier this year. And right now at Selfridges London you can discover another pioneer of thought-provoking retail that breaks down the boundaries between the physical and the digital, the artistic and the commercial: Korean eyewear brand, Gentle Monster.